Wednesday, October 6, 2010

TV -- PT. 2: WHY TV MATTERS


In his classic book "1984", George Orwell wrote: He who controls the present, controls the past. He who controls the past, controls the future.

There is, today, a larger truth that Orwell could not have guessed at in the pre-TV days in which he was writing: Those who control the electronic media, control everything.


OWNERS AND LIARS

And that's why I'm blogging about TV. That's where, sadly, most people get their information from: commercial (and even public) stations with owners/advertisers/donors/CEOs determining their agendas.

Information of any real import, that comes from your TV (or newspaper or radio or commercial Internet site), is very rarely pure and objective. There are too many important people with a lot of money at stake who have an interest in what we-the-people do and don't know.

And these people own the media. Or they are in the same class of power elites. And the last thing they need is the truth about corporate welfare or Afghan babies being blown to pieces or how they (i.e. the elites) craft the news stirring up the masses and upsetting the gravy train.

When you think about it, you don't have to be an atom-splitter to see that this all makes perfect sense.


OPTIONS? WHAT OPTIONS?


And ask yourself this: Why, with so many news "options" (CNN, NBC, CBS, Fox, New York Times, Washington Post etc. etc. etc.), do all these outlets run pretty much the same stories in pretty much the same way?

There are a few answers:

1/ The mass media is owned by a relatively small number of corporations.

2/ Many news services feed off the same sources.

3/ All of these outlets make their big money by selling advertising space (profit motive = self-censorship).

4/ And above all, the status quo, the way things ARE, is what makes the elites the elites. So they aren't going to change anything about what kind of stuff they report or how they report it. Apart from the odd story here and there to give them the look of legitimacy or "balance."

So, really, you don't have much in the way of options -- or alternative points of view -- at all.


CHECK OUT CHOMSKY    


The expert in this field is Noam Chomsky. Take a look at his books on the media. And a classic resource is the documentary about Chomsky and his life of analyzing the media "Manufacturing Consent". (You can watch it online here.

Your TV delivers propaganda. Through news, commercials, and subtle messages and stereotypes in virtually every show you watch. And when it isn't doing that, it is dumbing us down and encouraging us to "veg out" and just not think. Again, that's what the folks in control want: If we think, we might start trying to change things.

Technically speaking, the airwaves belong to us -- public property! -- but they have been stolen by corporations. That's a fact. We should send the bastards a bill.

The Internet is an alternative means of mass communication that has great potential: but the corporations are trying to narrow our access there too. I will be writing on that another time.


WHAT CAN WE DO?



The "big idea" behind "House On Fire" is that if we are to make the world a truly better place for everyone, we need to change the structure of society: how things are owned and run, and by whom. We need to change the institutions, including the mass media. Yes, it's a very big notion, but not impossible. First, we all need to get better educated and better motivated.

-- Watch less TV. You'll feel better for it.

-- Make your voice heard about the censorship of the news and the garbage that you are being served up. (Write to the stations, newspaper editors, politicians.)

-- Don't let your kids get indoctrinated by Ronald McDonald or Coca Cola or the idea that "sex sells," or that cute-n-innocent Katie Courac or, for that matter, Rupert bloody Murdoch. Limit their TV time and monitor what they watch and TEACH THEM what you learn about TV.

-- Look for genuine, objective, non-profit sources of news like the excellent DemocracyNow.org (recorded daily in New York City).

-- Comment on Internet message boards.

-- Surf the Net for sites and organizations such as FAIR that are critical of the mass media .

CONCLUSION

Think of it this way: You wouldn't let a stranger -- someone with a sketchy background and questionable motives -- into your house. Well, every time you turn on your TV, that's exactly what you're doing.

And the TV execs know how to get you to smile while they make themselves at home.

If that's not adding insult to injury I don't know what is.

Take care and kill your TV,
Adrian Zupp

IF YOU LIKED THIS POST you might like to read TV -- PT.1: GETTING A GRIP ON REALITY or THE IDIOT CULTURE.

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